Synergy Nutrition and Wellness is a holistic health center in Western New York with locations in Williamsville, Lancaster, and North Tonawanda. The practice is best known for Synergistic Muscle Testing, holistic family medicine led by Dr. Joe Riccione, and recovery services like IV therapy, infrared sauna, and hyperbaric oxygen therapy.
If you searched for this business, you were probably trying to confirm one of a few things: where the closest location is, what Dr. Joe actually treats, whether the reviews are trustworthy, or whether you have the right business at all, since several unrelated companies share a similar name. This guide walks through all of it, using information verified directly from the practice’s official website, business listings, and public records.
What Is Synergy Nutrition and Wellness?
Synergy Nutrition and Wellness describes itself as a collaborative wellness center. Rather than one provider offering one type of care, it brings together several practitioners who each specialize in a different piece of holistic health.
The practice was founded in January 2019. According to the company’s own team page, the founder spent years focused on athletic training and physical aesthetics before shifting toward holistic health and internal healing. That transition led him to study Nutrition Response Testing starting in 2010, later becoming a certified graduate of Ulan Nutritional Systems in 2017.
Today, the center operates under the legal name Synergy Nutrition & Wellness LLC. It has been an accredited business with the Better Business Bureau since November 2018, and it holds an A+ BBB rating as of this writing.
The practice’s core philosophy is root-cause focused. Instead of only addressing symptoms, practitioners use tools like muscle testing to look for nutrient deficiencies, food sensitivities, toxin exposure, and hormone imbalances that may be driving a person’s health issues.
Where Are the Synergy Nutrition and Wellness Locations?
Synergy Nutrition and Wellness operates three physical locations across Western New York, plus virtual visit options for patients who cannot travel to an office.
| Location | Address | Phone |
| Williamsville, NY | 6622 Main St, Suite 7, Williamsville, NY 14221 | (716) 264-4248 |
| Lancaster, NY | 5827 Broadway St, Suite 2, Lancaster, NY 14086 | (716) 264-4248 |
| North Tonawanda, NY | 3376 Niagara Falls Blvd, Suite 5, North Tonawanda, NY 14120 | (716) 264-4248 |
All three locations share the same phone number, so a single call can connect you to any office. Each location has its own hours, staffing, and, in some cases, its own mix of services.
What Are the Hours at the Williamsville Location?
The Williamsville office, home to Dr. Joe’s holistic medicine practice, keeps the longest and most flexible hours of the three locations.
| Day | Hours |
| Monday | 9:00 AM to 4:00 PM |
| Tuesday | 9:00 AM to 6:00 PM |
| Wednesday | 8:00 AM to 6:00 PM |
| Thursday | 9:00 AM to 4:00 PM |
| Friday | 8:00 AM to 11:00 AM |
| Saturday and Sunday | Closed |
What Are the Hours at the Lancaster Location?
The Lancaster office, located at 5827 Broadway Street, runs on a slightly different weekly rhythm and is the only location open on Saturdays.
| Day | Hours |
| Monday | 7:00 AM to 2:00 PM |
| Tuesday | 12:00 PM to 6:00 PM |
| Wednesday | 8:00 AM to 1:00 PM |
| Thursday | Closed |
| Friday | 10:00 AM to 4:00 PM |
| Saturday | 7:30 AM to 12:00 PM |
| Sunday | Closed |
What Are the Hours at the North Tonawanda Location?
North Tonawanda was the practice’s original home base and still keeps a compact, part-week schedule.
| Day | Hours |
| Monday | 9:00 AM to 3:00 PM |
| Tuesday | 12:00 PM to 5:00 PM |
| Wednesday | 1:00 PM to 4:00 PM |
| Thursday | Closed |
| Friday | 9:00 AM to 12:00 PM |
| Saturday and Sunday | Closed |
Because hours can shift seasonally or around holidays, it is worth calling ahead or checking the practice’s official location pages before driving over, especially for a first visit.
Who Is Dr. Joe at Synergy Nutrition and Wellness?
Dr. Joe is the name most people search alongside this practice, and for good reason. He runs the holistic family medicine side of the business out of the Williamsville office.
His full name is Dr. Joseph A. Riccione, a Doctor of Osteopathic Medicine, and patients and staff commonly refer to him simply as “Dr. Joe.” According to the practice’s website, he brings more than a decade of experience treating both children and adults in Western New York.
Dr. Joe’s stated approach blends conventional and holistic medicine rather than choosing one over the other. He treats patients across the full age range, from pediatric to geriatric, and his practice describes itself as an “East Meets West” model of care.
A few specifics worth knowing about his practice model:
- He operates outside of insurance networks, meaning care is billed directly rather than through a typical insurance claim.
- The stated goal of this cash-based model is to remove financial incentives tied to insurers or pharmaceutical companies.
- He works alongside other providers at the practice, including a board-certified Family Nurse Practitioner.
If you are trying to confirm whether Dr. Joe accepts your specific insurance plan or takes new patients, that is a detail best confirmed by calling the Williamsville office directly, since coverage policies and appointment availability can change.
What Services Does Synergy Nutrition and Wellness Offer?
The practice offers a fairly wide menu of holistic and integrative services. Not every service is available at every location, so it helps to know what each one actually involves before booking.
Synergistic Muscle Testing
This is the flagship service and the one most associated with the practice’s name. It is a non-invasive form of applied kinesiology, closely related to what is more broadly known as Nutrition Response Testing.
Practitioners use it to try to identify the body’s response to toxic load, nutrient or mineral deficiencies, and other underlying imbalances. It is offered as an alternative diagnostic tool rather than a replacement for standard medical testing.
Holistic Medicine With Dr. Joe
This is Dr. Joe’s direct medical practice, described earlier. It combines traditional medical training with a root-cause, whole-person philosophy, and it is based at the Williamsville location.
IV Therapy and Mobile IV Events
IV therapy is offered at the Williamsville location, administered by registered nurses. The stated purpose is to deliver fluids and nutrients directly into the bloodstream for faster absorption than oral supplements allow.
The practice also runs a mobile IV therapy option, where a nurse brings hydration and nutrient services to private events, parties, or offices.
Hyperbaric Oxygen Therapy
Hyperbaric Oxygen Therapy, often shortened to HBOT, involves breathing pure oxygen inside a pressurized chamber. According to the practice, the goal is to increase oxygen delivery to tissue, which may support the body’s natural healing and reduce inflammation.
The practice also has a related, separately branded arm called Synergy Hyperbaric, linked from its main website’s footer.
Infrared Sauna Therapy
Infrared sauna sessions use infrared light rather than simply heating the surrounding air, with the goal of penetrating tissue more directly. The practice markets this service around detoxification and muscle relief.
Ionized Foot Detox
Also called an Ion Cleanse Foot Bath, this treatment has patients sit with their feet in a tub of salt water while an electrical current runs through it. Marketed benefits mentioned by the practice include immune support and reduced inflammation, though this is a wellness therapy rather than a medically validated detox method.
Red Light Therapy
Red light therapy is positioned as a tool for cellular health, tissue repair, and inflammation reduction. It is a non-invasive treatment typically done in short sessions.
Cold Plunge
The cold plunge service uses a chilled water immersion tub. It is marketed toward faster recovery after workouts, joint pain relief, and mental clarity.
Virtual Visits
For patients who cannot make it to a physical location, the practice offers virtual visits so they can connect with practitioners remotely.
Additional Tools: Alpha-Stim and QEST4
Two other tools show up specifically on the holistic medicine side of the practice:
- Alpha-Stim devices, used for anxiety, insomnia, and certain types of pain
- QEST4, described by the practice as a non-invasive bioenergetic testing tool
These are more specialized offerings, and patients interested in them should ask directly whether they are available at their preferred location.
What Supplements and Products Does Synergy Sell?
Beyond in-office services, the practice sells whole food and homeopathic supplements, along with CBD products. Public business records list several supplement brands carried by the practice, including Standard Process, Energetix, Systemic Formulas, Marco Pharma, Natural Vitality, Nature’s Balance, BodyHealth, and its own Ulan’s and Synergy CBD lines.
Supplements are typically recommended as part of an individualized plan following a muscle testing session, rather than sold as a general retail product line.
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A note on regulation: Synergy Nutrition and Wellness states on its own website that its practices are based on practitioner research and opinion, and that they have not been evaluated or approved by the FDA. The practice also states that it does not diagnose or treat disease. This is standard disclosure language for holistic and wellness-focused practices, and it is worth keeping in mind when evaluating any specific health claim.
What Do Reviews Say About Synergy Nutrition and Wellness?
Review research on this business turns up two clear patterns worth separating.
First, the practice maintains an active online presence, with an Instagram following of roughly 11,000 and a Facebook page showing more than 10,000 likes. Testimonials published directly on the practice’s own website describe patients working through chronic fatigue, brain fog, sinus issues, weight concerns, and one case involving a child’s seizure history, all attributed by name to specific practitioners at the center.
Second, the practice carries an A+ rating with the Better Business Bureau and has held BBB accreditation since November 2018, which reflects the organization’s standards around complaint handling and business practices rather than a star-based customer rating.
Independent, third-party review platforms did not return a single, verifiable aggregate star rating for this specific practice at the time of research. If you want the most current review snapshot, the most reliable approach is to check Google Business Profile listings for each individual location, since Williamsville, Lancaster, and North Tonawanda are set up as separate listings and may show different review counts.
Is the Williamsville Location Different From the Lancaster Location?
Both locations are part of the same practice, share the same phone number, and follow the same overall philosophy. The differences come down to staffing, hours, and which specific services are physically available on-site.
Williamsville is the hub for Dr. Joe’s holistic medicine practice and for IV therapy administered by a registered nurse. Lancaster keeps different hours, including Saturday availability, which can matter for patients who cannot visit during a typical workweek.
If a specific service, like IV therapy, HBOT, or a consultation with Dr. Joe himself, matters most to you, it is worth confirming which office actually offers it before booking, since not every therapy is duplicated across all three sites.
Is Synergy Nutrition and Wellness the Same as Synergy Kombucha?
No. This is a common point of confusion because of the shared word “Synergy,” but the two have nothing to do with each other.
Synergy Kombucha is a fermented tea beverage brand, most widely known through GT’s Synergy Kombucha, sold in grocery stores nationally. Synergy Nutrition and Wellness is a healthcare and wellness practice based in Western New York. There is no ownership, partnership, or product relationship between the two.
If you were searching for kombucha nutrition facts specifically, that information comes from the beverage manufacturer, not from this wellness center.
Are There Other Businesses Named “Synergy Nutrition and Wellness”?
Yes, and this is worth knowing before you call a phone number or book an appointment. “Synergy” is a popular name in the wellness industry, and research turned up several unrelated businesses using very similar names in different states and countries.
A few examples that are easy to confuse with the Western New York practice:
- Synergy Nutrition and Wellness run by Christina Dominguez Archer, MS, RD, IFNCP, a registered dietitian offering functional nutrition coaching, digestive health coaching, and plant-based diet support. This is a separate, independently operated practice.
- Synergy Wellness in New York City, a chiropractic practice at a different address with no connection to the Western New York locations.
- Synergy Integrative Health & Wellness, a telehealth-based practice in Oak Park, Illinois, offering medical weight loss and hormone therapy.
- Synergy Bariatrics, a hospital extension clinic operated by Erie County Medical Center in Williamsville, New York. Despite being in the same suburb, this is a hospital-affiliated bariatric surgery clinic, not part of Synergy Nutrition and Wellness.
- Synergy Nutrition, a UK-based clinic in Surrey, England, again unrelated.
If you are trying to reach the Western New York practice specifically, the safest way to confirm you have the right business is to match the phone number, (716) 264-4248, or one of the three addresses listed earlier in this guide.
What Should New Patients Expect at Their First Visit?
While the exact intake process can vary by which service or practitioner you are seeing, a first visit at a holistic practice like this one generally follows a similar pattern.
- Health history review. Expect a detailed conversation about symptoms, past diagnoses, medications, and lifestyle factors, since the practice’s model depends on looking at the whole picture rather than one isolated symptom.
- Muscle testing or assessment. If you are booked for Synergistic Muscle Testing, the practitioner will use this non-invasive method to check for imbalances tied to nutrition, toxins, or stress on the body.
- A personalized plan. Based on findings, you may be given recommendations that include whole food supplements, lifestyle changes, or a referral to one of the practice’s other services, such as infrared sauna or IV therapy.
- Discussion of cost. Since Dr. Joe’s medical practice operates outside insurance billing, and many holistic services are typically self-pay industry-wide, it is reasonable to ask about pricing and any available payment plans before your appointment.
Patients who are unsure whether a specific concern is appropriate for this type of holistic approach, versus a more urgent medical issue, should still see a licensed physician or visit an emergency room for any acute or serious symptoms.
Key Takeaways
Synergy Nutrition and Wellness is a Western New York based holistic health practice with locations in Williamsville, Lancaster, and North Tonawanda, founded in January 2019. Its best-known offerings are Synergistic Muscle Testing and Dr. Joe Riccione’s holistic family medicine practice, alongside services like IV therapy, infrared sauna, hyperbaric oxygen therapy, and red light therapy.
The practice holds an A+ Better Business Bureau rating and has been BBB accredited since 2018. Before booking, it is worth confirming which location offers the specific service you want, since not everything is available at every office, and making sure you are contacting the correct business given how common the name “Synergy” is in the wellness industry nationwide.
Frequently Asked Questions
What is Synergy Nutrition and Wellness?
It is a holistic wellness center based in Western New York, with locations in Williamsville, Lancaster, and North Tonawanda. It offers Synergistic Muscle Testing, holistic medicine, IV therapy, and other integrative health services.
Who owns Synergy Nutrition and Wellness?
The practice was founded in January 2019 by a health and wellness practitioner who shifted his career from athletic training toward holistic care after studying Nutrition Response Testing beginning in 2010.
Who is Dr. Joe at Synergy Nutrition and Wellness?
Dr. Joe is Dr. Joseph A. Riccione, a Doctor of Osteopathic Medicine who leads the holistic family medicine practice at the Williamsville location, treating patients from pediatric to geriatric age.
Does Dr. Joe accept insurance?
According to the practice, Dr. Joe’s holistic medicine practice operates outside typical insurance billing. Patients should confirm current payment policies directly with the Williamsville office.
Where is the Williamsville location of Synergy Nutrition and Wellness?
The Williamsville office is located at 6622 Main St, Suite 7, Williamsville, NY 14221.
Where is the Lancaster location of Synergy Nutrition and Wellness?
The Lancaster office is located at 5827 Broadway St, Suite 2, Lancaster, NY 14086.
Is Synergy Nutrition and Wellness accredited by the Better Business Bureau?
Yes. Public BBB records show the business has been accredited since November 2018 and currently holds an A+ rating.
What is Synergistic Muscle Testing?
It is a non-invasive form of applied kinesiology used by the practice to try to identify nutrient deficiencies, toxin exposure, and other imbalances, related to what is more broadly known as Nutrition Response Testing.
Does Synergy Nutrition and Wellness offer virtual appointments?
Yes. The practice offers virtual visits for patients who are unable to attend one of its three physical locations in person.
Is Synergy Nutrition and Wellness the same as Synergy Kombucha?
No. Synergy Kombucha is an unrelated beverage brand. Synergy Nutrition and Wellness is a healthcare practice, and the two share no business connection.
Are there other businesses with the same name?
Yes. Several unrelated practices around the country use similar names, including a separate registered dietitian’s practice, a New York City chiropractic office, and an Illinois telehealth clinic. Confirming the phone number or address is the most reliable way to identify the correct business.
What services are only available at the Williamsville location?
Based on the practice’s own service pages, IV therapy administered by a registered nurse and Dr. Joe’s in-person holistic medicine practice are both based specifically at the Williamsville office.
