Target sells condoms, lubricants, vibrators, intimate skincare, and libido supplements through a dedicated Sexual Health and Wellness section, both in stores and on Target.com. The assortment has expanded significantly since 2022, when Target added several new founder led brands to what had previously been a fairly narrow lineup of mainstream names.

This guide walks through exactly what you will find in that section, where it sits in a physical Target store, how it compares with Walmart and Amazon, and answers to the specific product questions shoppers search for most, including the Rose vibrator, non latex condoms, and whether Target carries items like Viagra or Tabs chocolate.

Where Sexual Wellness Products Are Located Inside A Target Store

Sexual wellness products at Target are typically shelved in the health and beauty department, near family planning and personal care. The exact aisle varies by store layout and region, so the most reliable way to find it on a specific trip is to check the Target app, which shows an aisle number when you search a product name.

A few practical notes for in store shoppers:

• Most Target locations keep sexual wellness items on open shelves rather than behind a counter or locked case.
• Larger format stores tend to carry a wider range of vibrators and adult toys than smaller format or urban stores.
• Drive Up and Order Pickup are both available for sexual wellness purchases, which lets shoppers avoid browsing the aisle in person entirely.
• Online orders shipped to your home arrive in Target’s standard plain packaging, with no indication of contents on the outside.

If you would rather skip the search entirely, Target.com organizes the category under Sexual Health and Wellness, with sub filters for condoms and contraceptives, lubricants, vibrators and adult toys, and intimate care.

Read More: Emotional Wellness Definition

What Products Does Target Sexual Wellness Section Actually Include?

The category breaks down into a handful of clear groups. Here is what shows up in each one.

Condoms and contraceptives

Target carries condoms from Trojan, SKYN, Durex, LELO, and smaller brands such as B Condoms and Sense. Selection includes:

• Latex condoms in ribbed, ultra thin, and lubricated styles
• Non latex condoms made from polyisoprene or polyurethane, useful for people with a latex allergy
• Internal and external condom variety packs
• Spermicide and contraceptive gels such as VCF
• Emergency contraception, sold near the pharmacy counter rather than on the open shelf

Lubricants and massage products

Water based, silicone based, and hybrid lubricants sit alongside massage oils from brands like Astroglide, K Y, and Durex. Water based formulas are generally toy safe, while silicone based lubricants can degrade silicone toys over time, which is worth checking on the product label before buying.

Vibrators and adult toys

This is the fastest growing part of the assortment. Target’s vibrator lineup includes bullet vibrators, rabbit style vibrators, suction stimulators, couples’ toys, and Kegel exercisers, largely under Target’s own plusOne brand along with California Exotics, Bodywand, and Clio. Most listings note that the toys are body safe silicone, phthalate free, and hypoallergenic.

Intimate skincare and feminine care

Following a broader industry shift, Target’s shelves now include pH balanced washes, vaginal moisturizers, and intimate deodorant from brands including Love Wellness, Bloomi, and Here We Flo, alongside longtime staples like Vagisil and Summer’s Eve.

Libido and sexual health supplements

A newer addition to the shelf is oral supplements aimed at libido and arousal, such as Health by Habit’s line from Zuru Edge. These are dietary supplements, not prescription medication, and the FDA does not evaluate their effectiveness before they reach shelves the way it does with prescription drugs.

Table: Target’s Sexual Wellness Category At A Glance

Category	Example Brands Sold At Target	What It’s Used For
Condoms	Trojan, SKYN, Durex, LELO, B Condoms	Barrier contraception and STI prevention
Lubricants	Astroglide, K Y, Durex, Uberlube	Reducing friction during intimacy
Vibrators and toys	plusOne, California Exotics, Bodywand, Clio	Personal pleasure and Kegel exercises
Intimate skincare	Love Wellness, Bloomi, Here We Flo, Vagisil	pH balance and daily intimate hygiene
Libido supplements	Health by Habit	Supporting libido and arousal, non prescription

Does Target Sell The Rose Vibrator?

Yes. Target sells a rose shaped clitoral stimulator under its own plusOne brand, listed as the plusOne Rose Arouser Vibrator. The rose toy design, which conceals a suction style stimulator inside a rose shaped silicone shell, became a viral trend across TikTok and other social platforms starting in 2022, and multiple retailers now stock their own version.

Target’s listing describes the toy as made from body safe silicone, rechargeable, and waterproof, which is consistent with how most rose toy vibrators on the market are built and marketed. If you search “rose toy” or “rose vibrator” directly on Target.com, the plusOne version and similar options from other sexual wellness brands will surface. Availability by exact style and color can vary by store, so checking stock on the app before a trip saves time.

Does Target Sell Non Latex Condoms?

Yes, and the selection is fairly broad. Target stocks non latex condoms from SKYN, Trojan, and LELO, made from materials like polyisoprene rather than natural rubber latex. These are the standard recommendation for anyone with a latex allergy or sensitivity, since natural rubber latex can trigger anything from mild skin irritation to a more serious allergic reaction in sensitive individuals.

On Target.com, filtering by “latex free” or “no natural rubber latex” under the condoms and contraceptives category narrows results to these options. Prices generally run comparable to standard latex condoms from the same brands, though ultra premium non latex lines like LELO Hex tend to sit at a higher price point per condom.

Does Target Sell Viagra?

No, not over the counter. Viagra, known generically as sildenafil, remains a prescription only medication in the United States. The FDA has not approved an over the counter version, and analysts have long noted that regulators are unlikely to do so given the drug’s interaction risks, particularly with nitrate medications used for heart conditions.

What this means practically for Target shoppers:

• You cannot pick up Viagra or generic sildenafil off a shelf in the sexual wellness aisle.
• Many Target stores operate a pharmacy in partnership with CVS Health, and a pharmacist there can fill a Viagra or sildenafil prescription written by your doctor.
• Not every Target location has an in store pharmacy, so checking ahead is worthwhile if this is the purpose of your trip.
• Target does sell non prescription libido and arousal supplements in the sexual wellness aisle, but these are not equivalent to, or a substitute for, an FDA approved erectile dysfunction medication.

If you are exploring options for erectile dysfunction, a conversation with a doctor or pharmacist is the appropriate next step rather than relying on an unregulated supplement.

Does Target Sell Tabs Chocolate?

This one does not have a fully confirmed answer. Tabs, the brand behind a widely marketed “sex chocolate” aphrodisiac product, has stated on its own site that its chocolate is not sold at Target and is only available directly through the brand’s website. That statement is the clearest official source on the question.

At the same time, social media posts, particularly on TikTok, have circulated claims that Tabs chocolate is either newly available in Target’s intimate care section or coming soon to stores. Some of these posts are tagged as AI generated summaries, and none point to an official Target or Tabs press release confirming nationwide retail distribution.

Given that mismatch, the safest guidance is this: if you are shopping for Tabs chocolate specifically, check current stock on Target.com or call your local store before making a special trip, since availability claims from social media are not a reliable substitute for the retailer’s own listing.

Is Boka Toothpaste Related To Target’s Sexual Wellness Section?

No. Boka is an oral care brand known for fluoride free, nano hydroxyapatite toothpaste, and it is sold at Target under the Personal Care and Toothpaste categories, not within sexual wellness. Boka has confirmed its products are available at Target alongside retailers like CVS, Sprouts, and H E B.

If Boka toothpaste is showing up in searches related to Target’s sexual wellness aisle, that is a mismatch in search terms rather than a real product connection, since the two categories sit in entirely different parts of the store.

What Is Target’s “Wellness Package” Or Wellness Assortment?

Target does not sell a specific product called the “Target Wellness Package.” The phrase more likely refers to Target’s broader, ongoing wellness assortment expansion, which the retailer has promoted through several company announcements.

Target has run multiple rounds of wellness focused product launches:

• In January 2024, Target introduced more than 1,000 new wellness related products, with prices starting at 1.99 dollars, spanning supplements, functional beverages, and wellness technology.
• In January 2025, the retailer expanded further with more than 2,000 new items, including over 600 Target exclusive products across categories like men’s wellness, gut health, and wellness technology.
• Target has also introduced curated wellness discovery kits covering general wellness, kids, and fitness, meant to let shoppers sample new products in one bundle.

Sexual wellness is one thread within this larger wellness push, but it is a distinct in store category rather than something bundled into a single “package” you can add to a cart.

Target Sexual Wellness Vs Walmart Vs Amazon

Shoppers comparing retailers usually care about three things: selection, privacy, and price. Here is how the three stack up.

Factor	Target	Walmart	Amazon
In store browsing	Open shelf in health and beauty department	Open shelf, now with an expanded women’s intimate health section in over 1,000 stores	No physical stores for this category
Plain packaging for delivery	Yes, standard plain packaging	Yes, standard plain packaging	Yes, Amazon uses discreet shipping boxes
Founder led and diverse owned brands	Bloomi, Cake, B Condoms, Here We Flo, Cheeky Bonsai	Womaness, Joylux	Wide range of independent brands sold by third party sellers
Own brand vibrators	plusOne	plusOne (shared brand across both retailers)	No single owned brand; relies on third party and name brand sellers
Same day pickup or delivery	Drive Up, Order Pickup, same day delivery in many areas	Pickup and delivery in many areas	Prime same day in select metro areas

One detail worth knowing: plusOne, the brand behind many of Target’s vibrators, is not exclusive to Target. Walmart also carries plusOne branded vibrators and massagers, so shoppers occasionally find the same core product line at both retailers, sometimes at slightly different prices.

Cake, the sexual wellness startup known for its lubricants and enhancers, followed a similar path, launching first in Walmart stores before expanding into Target locations, which is a useful example of how these smaller brands tend to scale across big box retail rather than staying exclusive to one chain.

Read More: Sexual Wellness

A Note On Privacy When Shopping This Category

A common hesitation shoppers have is being seen buying these products in person. A few things can help:

• Target’s Drive Up service lets you order online and have items brought directly to your car, without walking through the store.
• Online orders arrive in plain, unmarked packaging with no product branding visible from the outside.
• Some state privacy laws, including in Virginia, classify certain sexual wellness purchases as health data, which affects how that purchase information can be collected, used, and shared. Target’s own product pages note this for California, and reviewing a retailer’s privacy policy is a reasonable step if this is a concern for you.

Frequently Asked Questions

Does Target sell adult toys in stores or only online?

Both. Vibrators and adult toys are stocked on the open shelf in most Target locations and are also sold on Target.com with same day delivery or Drive Up in many areas.

What brand makes Target’s vibrators?

Most of Target’s vibrators are sold under its own plusOne brand, alongside offerings from California Exotics, Bodywand, and Clio.

Are Target’s non latex condoms more expensive than latex ones?

Not dramatically. Standard non latex options from Trojan and SKYN are priced close to their latex counterparts, though premium non latex lines can cost more per condom.

Can I buy emergency contraception at Target without a prescription?

Yes. Emergency contraception like Plan B is available without a prescription for people of any age, though it is typically kept near the pharmacy counter rather than on the open sexual wellness shelf.

Does Target have a pharmacy for prescription medications like Viagra?

Many Target stores operate an in store pharmacy through CVS Health, where a valid prescription for Viagra or generic sildenafil can be filled. Not every location has a pharmacy, so it is worth checking ahead.

Is the Target Rose toy the same as the original viral Rose toy?

Target’s version is sold under its plusOne brand as the Rose Arouser Vibrator. It follows the same general rose shaped design that became popular on social media, though it is Target’s own branded take rather than a specific original manufacturer’s product.

Does Target sell libido supplements?

Yes. Target carries non prescription libido and arousal supplements, including a line from Health by Habit, in its sexual wellness section. These are dietary supplements and are not regulated the same way as prescription medications.

How do I find the sexual wellness aisle at my local Target?

Search the product name in the Target app, which will show the exact aisle number for your selected store, since layouts vary by location.

Is Boka toothpaste part of Target’s sexual wellness lineup?

No. Boka is an oral care brand sold in Target’s personal care and toothpaste sections. It has no connection to the sexual wellness category.

Does Walmart or Target have a bigger sexual wellness selection?

Both have expanded significantly in recent years. Walmart’s growth has focused heavily on women’s intimate health with brands like Womaness and Joylux across more than 1,000 stores, while Target’s expansion has leaned into diverse founder led brands such as Bloomi and Cake alongside its plusOne toy line. Neither retailer’s online selection matches Amazon’s breadth, since Amazon hosts thousands of third party sellers in the category.

Can I return sexual wellness products to Target?

Target’s general return policy excludes opened intimate items for hygiene reasons, similar to most retailers. Checking the specific product’s return eligibility on Target.com before purchase is the safest way to confirm this for an individual item.

Does Target sell Tabs chocolate in stores right now?

Based on Tabs’ own statements, no, though social media posts have claimed otherwise without an official retailer confirmation. Checking current availability directly on Target.com is the most reliable way to verify before shopping.

The Bottom Line

Target’s sexual wellness section has grown from a narrow, mainstream brand lineup into a considerably wider assortment covering condoms, lubricants, vibrators, intimate skincare, and libido supplements, much of it available both in store and online with discreet delivery options.

Prescription items like Viagra still require a pharmacy and a doctor’s prescription, and a few viral product claims, including Tabs chocolate’s presence on Target shelves, are not yet confirmed by either company. For anything time sensitive or specific, checking real time stock on Target.com or the Target app before heading to a store remains the most reliable approach.